Pay per click (PPC) management services In London ,UK

Pay per click advertising alongside Search Engine Optimization (SEO), is rapidly becoming one of the most popular marketing strategies for both large and small businesses on the web today.

The concept is simple. You choose a set of "key phrases" related to the products or services you are trying to sell. You then place a bid on these terms. In other words, you agree to pay a certain amount to the advertising service (Overture, Google, MSN adcenter etc.) for each time a user clicks on your ad and is directed to your site. The more you bid, the higher you will rank among those competing for the same term.

Why does Pay Per Click work so well?

Our PPC management service are designed to make your campaigns targeted, affordable which helps you in building your brand presence and generating targeted leads at a affordable ROI. We make sure your bids are targeted and the gives your more return on investment (ROI).

What will Inventa do?
 Implement our tracking system to monitor your PPC activity
 Create accounts with the search engines 
 Produce a comprehensive list of relevant search terms 
 Write creative ad text for each search term
 Provide detailed reporting including ROI & CPA
 Optimise each search term against ROI
 Manage bids on all search terms, up to 48 times per day
 Provide brand protection and monitoring
 Provide options for click fraud detection services

Step 1: Research

It is about identifying the most effective keywords for your web site, and keywords in a PPC campaign are just as important as in an SEO campaign .A PPC campaign helps in keyword testing to find out if your search engine optimisation or seo campaign is targeting the right keywords. By identifying your industry's most targeted keywords, you will eliminate wasted words and increase your chances of gaining conversions. Then include the best keywords into your SEO (search engine optimisation) campaign.

By targeting your ads for the wrong keywords you might loose potential customers and it can downgrade your return on investment (ROI.).

Step 2: Design Campaigns

Picking the service that fits best with your goals will help build a PPC campaign that will generate the best results.The purpose of the Design Phase is to design the PPC Campaign based on the strategy and short-/long-term needs identified in the discovery Phase and help develop your bidding strategy. /

This phase could include:

• Modeling the keywords in terms of monthly counts, estimated click-thru rates, and conversion rates.
• Identifying which PPC Engines will be used for the campaign and any variations in the campaigns by PPC Engine.
• Identifying site landing pages and destination pages for conversion purposes.
• Identifying any tracking and reporting tools.

Step 3: Execution

This phase includes converting the audience issues into "creative content statements." Once the creative content statements are finalized, the ads are customized for each PPC Engine to adjust for each engine's constraints, such as the length of the ad, the reach and demographics of the engine, etc., and bidding strategies are developed.

Your ad copy must grab the reader's attention. Whether It is A pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), You ad may be showing in the right place at the right time, but without the right ad copy, your ad may not get the deserved clicks. If your ad is not appealing directly to the person who is reading your ad, he may not click it thinking it doesn't relate to him

Step 4: Track and monitor

After discover design and development next is PPC Tracking it is to monitor how the chosen keywords and ads are performing. This is very essential to calculate the return on investment (ROI) and to determine which keywords do and do not work for your business. A PPC Tracking system delivers information on unique visits, return visits, enquiry tracking, keyword conversion rates and the overall success of each PPC ad campaign.

Pay per click (PPC) Advertising Copy

Why should I use an agency to manage my PPC accounts?
Managing multiple search engine accounts and adjusting bids on hundreds or thousands of search terms can be labour intensive.  We can remove that hassle from your internal resource whilst reducing CPC's and increasing ROI. This means that our service usually pays for itself.

What sectors do Inventa manage search engine advertising for?
Inventa manages Search Engine Advertising campaigns across the following sectors:
- Travel
- Retail
- Leisure
- Recruitment
- Finance
- Telecommunications
- Construction
- Medical

Which Countries can I advertise within?
As well as providing pure UK or US based campaigns, Inventa can translate, implement and manage your search engine advertising campaigns worldwide.

How much does it cost?
Search engine click costs usually range from 10p - 50p per click depending upon market sector and individual search phrase.  Our fees are based on a percentage of your search engine spend.

How much you budget is up to you. The more the budget, the more click throughs, the more leads, the more sales.

I already do Pay Per Click Advertising - What can Inventa do for me?
If you already do search engine advertising, please feel free to request an estimated CPC from us. Due to the way we manage our accounts, on moving their PPC accounts to Inventa, clients have reduced their CPC by 50% or more whilst at the same time increasing their ROI!

We achieve this by using sophisticated tracking systems, to ensure we only bid on the terms that work for you, and ensuring we drive the maximum amount of traffic from those terms. We can do this because we monitor every click through, from every search engine, every minute of every day and capture every sale and the profit from each sale that originates from Pay Per Click.

 Please note, you do not sign a contract of any kind and you can start and stop advertising as you wish.

Pricing
1) Setup Cost Includes

1. Extensive Keyphrase research
2. Competition Analysis (analysis of your competitors cost how much are they spending for top placements)
3. Account setup of google, overture and / or MIVA
4. Sorting the keypharses into more focussed and targetted Adgroups
5. Writing the Adcopy, titles & descriptions for each AdGroup
6. Writing second Ad copy for each AdGroup (Google rotates these ads equally this can help in increasing the effectiveness of Adcopy) 
7. Setup keyphrases & estimated "pay per click" (PPC) spend and average position per keyphrase
8. Researching the negative keyphrases and add to each AdGroup
9. Installing the conversion tracking code down to keyphrase level 
10. Setup daily spend amount per campaign and maximum cost per click per ad group

Set Up Fees are based solely on time and need to be quoted for on an individual basis.
2) Monthly Management Fee Includes

1. Regularly Monitoring the keyphrase for the optimal performance
2. Regularly sending you the performance reports of your Adwords
3. Check ad copy "Click Through Rate" (CTR) for effectiveness
4. Refining and Testing Ads for highest CTR with lowest CPC possible
5. Check average position of key phrases and raise & lower CPC when needed to maintain optimal position 
6. Alert Client as to potential new keyword opportunities 
7. Replace poor performing keywords 
8. Track effectiveness of each keyword using Conversion Tracking statistics 
9. Verify that all links to your ads are working correctly
10. Monthly report showing campaign performance
11. Advise client on budget allocation for each AdGroup for maximum profit

Management Fees are based solely on time and need to be quoted for on an individual basis.
3) Actual Pay Per Click Fees
Google and/or Yahoo will debit your account as required for your click charges. Normally you will set a monthly budget to control spending.